Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Sullivan, Luke

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
352
Parution
février 2008
Format
Livre broché
Langue
Anglais
Dimensions
229 × 156 × 24 cm
EAN
9780470190739
  • Résumé

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies.
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