Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Earls, Mark

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Éditeur
John Wiley & Sons Ltd
Pages
368
Parution
janvier 2007
Format
Cartonné
Langue
Anglais
Dimensions
231 × 164 × 25 cm
EAN
9780470060360
  • Résumé

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.
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