Handbook of Hospitality Marketing Management

Collectif

Ouvrage indisponible

Éditeur
Butterworth-Heinemann Ltd
Pages
576
Parution
avril 2008
Format
Cartonné
Langue
Anglais
Dimensions
234 × 165 × 41 cm
EAN
9780080450803
  • Résumé

Packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's operations, this book provides fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles.
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