Greentailing and Other Revolutions in Retail: Hot Ideas That are Grabbing Customers' Attention and Raising Profits

Stern, Neil Z. Ander, Willard N.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
272
Parution
octobre 2008
Format
Cartonné
Langue
Anglais
Dimensions
242 × 166 × 24 cm
EAN
9780470288580
  • Résumé

In their newest book on retailing, authors Neil Stern and Willard Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable, and wellness-related products.
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