Granularity of Growth, The: How to Identify the Sources of Growth and Drive Enduring Company Performance

Viguerie, Patrick Smit, Sven Baghai, Mehrdad

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Éditeur
John Wiley & Sons Ltd
Pages
240
Parution
avril 2008
Format
Cartonné
Langue
Anglais
Dimensions
231 × 160 × 23 cm
EAN
9780470270202
  • Résumé

Offers an analytical foundation for understanding the correct approach and architecture for managing growth across geographies and industries. This book reveals why growth is so important for large companies, and what enables certain companies to grow so spectacularly as they take both a broad and a granular view of their markets.
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