Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Gupta, Anil K. Wang, Haiyan

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Éditeur
Jossey Bass Wiley
Pages
272
Parution
mars 2009
Format
Cartonné
Langue
Anglais
Dimensions
232 × 163 × 27 cm
EAN
9780470284247
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  • Résumé

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population.
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