Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Markides, Constantinos C.

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Éditeur
Jossey Bass Wiley
Pages
256
Parution
juin 2008
Format
Cartonné
Langue
Anglais
Dimensions
233 × 160 × 25 cm
EAN
9780470276877
Autres formats
  • Résumé

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models.
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