Fundamentals of Media Effects

Bryant, Jennings Thompson, Susan

Ouvrage indisponible

Éditeur
McGraw-Hill Publishing Co.
Pages
384
Parution
octobre 2001
Format
Livre broché
Langue
Anglais
Dimensions
254 × 228 × 10 cm
EAN
9780071130073
  • Résumé

Provides: historical evidence for media effects and for societal concern about media effects; includes concepts and theories that serve as the basis for different types of media effects research; and delves into the specific areas of inquiry. This work, in 3 sections, is aimed at undergraduate students in the media effects course.
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