From Products to Services: Insights and Experience from Companies Which Have Embraced the Service Economy

Young, Laurie

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Éditeur
John Wiley & Sons Ltd
Pages
364
Parution
avril 2008
Format
Cartonné
Langue
Anglais
Dimensions
236 × 165 × 26 cm
EAN
9780470026687
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  • Résumé

Fewer companies than ever are pure 'product' companies. As buyers demand more from suppliers in both consumer and B2B sectors, companies in all sectors are struggling to surround their product offerings with services and value-adds that will both attract and retain their customers.
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