From Assets to Profits: Competing for IP Value and Return

Berman, Bruce

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Éditeur
John Wiley & Sons Ltd
Pages
320
Parution
novembre 2008
Format
Cartonné
Langue
Anglais
Dimensions
232 × 164 × 27 cm
EAN
9780470225387
Autres formats
  • Résumé

* Edited by industry expert Bruce Berman and with contributions from the top names in IP management, From Assets to Profits provides a detailed overview of what intellectual property assets are, how they work, and what professionals need to know about them to succeed in todaya s competitive business environment.
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