Flip the Funnel: How to Use Existing Customers to Gain New Ones

Jaffe, Joseph

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Éditeur
John Wiley & Sons Ltd
Pages
304
Parution
février 2010
Format
Cartonné
Langue
Anglais
Dimensions
233 × 163 × 27 cm
EAN
9780470487853
  • Résumé

Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
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