Essentials of Marketing Research

Hair, Joseph F., Jr. Wolfinbarger, Mary Bush, Robert P Ortinau, David J.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
416
Parution
janvier 2010
Format
Livre broché
Langue
Anglais
Dimensions
254 × 203 × 17 cm
EAN
9780073404820
  • Résumé

Offering a review of a variety of marketing research topics, this book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. It includes coverage of sample size rules-of-thumb, and explains the importance of market research tools and techniques.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Retour en haut de page