Essentials of Marketing Management

Marshall, Greg W. Johnston, Mark W.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
416
Parution
février 2010
Format
Livre broché
Langue
Anglais
Dimensions
276 × 215 × 17 cm
EAN
9780078028786
  • Résumé

Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.
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