Enduring Passion: The Story of the Mercedes-Benz Brand

Butterfield, L.

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Éditeur
John Wiley & Sons Ltd
Pages
272
Parution
septembre 2005
Format
Cartonné
Langue
Anglais
Dimensions
281 × 239 × 0 cm
EAN
9780470018767
  • Résumé

Enduring Passion is the story of a brand. A brand that has survived mergers, crises and war to become the choice of today's presidents and kings, with a symbol more widely recognised than the Christian cross. It is informed by the very latest brand thinking. It is thorough, honest and sometimes critical. This is the story of Mercedes-Benz.
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