Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance

Shefrin, Hersh

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Éditeur
McGraw-Hill Professional
Pages
320
Parution
juin 2008
Format
Livre broché
Langue
Anglais
Dimensions
231 × 157 × 27 cm
EAN
9780071494731
  • Résumé

Addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses. This book explores the psychological barriers you experience, and delivers techniques for breaking through these barriers. It helps you to integrate your processes for accounting, planning, and incentives.
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