Discount Business Strategy: How the New Market Leaders are Redefining Business Strategy

Andersen, Michael Moesgaard Poulfelt, Flemming

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Éditeur
John Wiley & Sons Ltd
Pages
320
Parution
septembre 2006
Format
Cartonné
Langue
Anglais
Dimensions
229 × 160 × 22 cm
EAN
9780470033531
Autres formats
  • Résumé

What people are saying about Discount Business Strategy: "Michael Andersen and Flemming Poulfelt provide a provocative discussion of the rapidly growing role of discounters across numerous industries: how they operate; how they create uniqueness; and how they can destroy value for incumbents.
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