Differentiate or Die: Survival in Our Era of Killer Competition

Trout, Jack Rivkin, Steve

CHF 32.10
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Éditeur
John Wiley & Sons Ltd
Pages
272
Parution
mars 2008
Format
Cartonné
Langue
Anglais
Dimensions
238 × 166 × 24 cm
EAN
9780470223390
Autres formats
  • Résumé

Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.
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