Designing Brand Identity: An Essential Guide for the Whole Branding Team

Wheeler, Alina R.

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Éditeur
John Wiley & Sons Ltd
Pages
320
Parution
septembre 2009
Format
Cartonné
Langue
Anglais
Dimensions
283 × 223 × 21 cm
EAN
9780470401422
  • Résumé

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Third Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity.
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