Design and Marketing of New Products

Urban, Glen L. Hauser, John R.

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
670
Parution
mai 1993
Format
Cartonné
Langue
Anglais
Dimensions
235 × 160 × 30 cm
EAN
9780132015677
  • Résumé

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.
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