Dalrymple's Sales Management: Concepts and Cases

Cron, William L. Decarlo, Thomas E.

Ouvrage indisponible

Éditeur
Wiley-Blackwell
Pages
528
Parution
janvier 2009
Format
Cartonné
Langue
Anglais
Dimensions
260 × 207 × 24 cm
EAN
9780470169650
  • Résumé

Introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. This book emphasizes on developing a sales force program and managing strategic account relationships. It offers information on team development, diversity in the work force, problem-solving skills, and financial issues.
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