Customer Relationship Management: The Bottom Line to Optimizing Your ROI

Anton, Jon Petouhoff, Natalie

Ouvrage indisponible

Éditeur
Prentice Hall
Pages
272
Parution
décembre 2001
Format
Livre broché
Langue
Anglais
Dimensions
254 × 203 × 6 cm
EAN
9780130990693
  • Résumé

Presents methods for determining whether a Customer Relationship Management (CRM) strategy for changing the way a company provides service will realize the return on the investment projected. This book is intended for courses in Quantitative Measurement and Consumer Behavior.
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