Customer Relationship Management

Anderson, Kristin J. Kerr, Carol J.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
164
Parution
octobre 2001
Format
Livre broché
Langue
Anglais
Dimensions
223 × 147 × 9 cm
EAN
9780071379540
  • Résumé

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Retour en haut de page