Customer Intelligence: From Data to Dialogue

Kelly, S.

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Éditeur
John Wiley & Sons Ltd
Pages
276
Parution
novembre 2005
Format
Cartonné
Langue
Anglais
Dimensions
233 × 181 × 22 cm
EAN
9780470018583
  • Résumé

Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.
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