Cross-Cultural Selling For Dummies

Soon Lee, Michael Roberts, Ralph R.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
384
Parution
novembre 2008
Format
Livre broché
Langue
Anglais
Dimensions
236 × 187 × 20 cm
EAN
9780470377017
  • Résumé

Do you want to increase your sales? Why not tap the fastest--growing consumer market in the country? According to the Selig Center for Economic Growth, the combined purchasing power of the multicultural market grew to over $2 trillion in 2007 -- exceeding the annual GNP of all but the nine largest economies of the world.
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