Crafting and Executing Strategy

Hough, Johan Thompson Jr., Arthur A. Gamble, John E. Strickland, III A. J.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
544
Parution
décembre 2010
Format
Livre broché
Langue
Anglais
Dimensions
246 × 190 × 39 cm
EAN
9780077127541
  • Résumé

Covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. This book includes a separate case and readings sections that build on the main text by demonstrating the theory in practice.
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