Converting Customer Value: From Retention to Profit

Murphy, J.

CHF 78.30
Alerter avant parution Précommander Ajouter au panier Ajouter e-book

Livrable entre 2 et 4 semaines environ

Éditeur
John Wiley & Sons Ltd
Pages
410
Parution
octobre 2005
Format
Cartonné
Langue
Anglais
Dimensions
235 × 176 × 28 cm
EAN
9780470016343
  • Résumé

A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Value Proposition Design: How to Create Products and Services Customers Want Osterwalder, Alexander Pigneur, Yves Papadakos, Patricia Bernarda, Gregory Papadakos, Trish CHF 38.00
Heads: Business Lessons from an Executive Search Pioneer Reynolds, Russell S., Jr. Curtis, Carol E. CHF 30.80
Zero to One: Notes on Start Ups, or How to Build the Future Thiel, Peter Masters, Blake CHF 14.30
Sprint: How to Solve Big Problems and Test New Ideas in Just 5 Days Knapp, John Knapp, Jake Zeratsky, John Kowitz, Braden CHF 24.80
Platform Revolution: How Networked Markets are Transforming the Economy--and How to Make Them Work for You Parker, Geoffrey G. Van Alstyne, Marshall W. Choudary, Sangeet Paul CHF 31.50
How to Have a Good Day Webb, Caroline CHF 16.50
Retour en haut de page