Converting Customer Value: From Retention to Profit

Murphy, J.

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John Wiley & Sons Ltd
octobre 2005
235 × 176 × 28 cm
  • Résumé

A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.
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