Consumer Behaviour: Theory and Practice

Evans, Martin Jamal, Ahmad Foxall, Gordon

CHF 53.50
Alerter avant parution Précommander Ajouter au panier Ajouter e-book

Livrable entre 2 et 4 semaines environ

John Wiley & Sons Ltd
février 2006
Livre broché
198 × 258 × 22 cm
  • Résumé

Written in student friendly language and designed specifically around how students learn. Using their considerably experience, the authors present a concise exploration of the key aspects of this book. They also include topical issues such as Consumer Misbehaviour and attempt to understand consumers through a range of personalised profile data.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Practice of Adaptive Leadership: A Fieldbook for Practitioners Heifetz, Ronald A. Linsky, Martin Grashow, Alexander CHF 33.60
Think and Grow Rich Hill, Napoleon CHF 10.90
Value Proposition Design: How to Create Products and Services Customers Want Osterwalder, Alexander Pigneur, Yves Papadakos, Patricia Bernarda, Gregory Papadakos, Trish CHF 38.00
Sprint: How to Solve Big Problems and Test New Ideas in Just 5 Days Knapp, John Knapp, Jake Zeratsky, John Kowitz, Braden CHF 24.80
Platform Revolution: How Networked Markets are Transforming the Economy--and How to Make Them Work for You Parker, Geoffrey G. Van Alstyne, Marshall W. Choudary, Sangeet Paul CHF 31.50
Retour en haut de page