Consumer Behavior For Dummies

Lake, Laura

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
384
Parution
mai 2009
Format
Livre broché
Langue
Anglais
Dimensions
233 × 186 × 20 cm
EAN
9780470449837
  • Résumé

Consumer Behavior For Dummies gives readers a better understanding of the factors that consumers consciously and subconsciously consider when making a purchase decision. It also enables readers to leverage that information to develop a more effective marketing mix that speaks directly to the needs and desires of their customers.
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