Consumer Behavior

Hawkins, Delbert I. Mothersbaugh, David L Best, Roger J.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Parution
février 2009
Format
Media mélangé
Langue
Anglais
Dimensions
228 × 203 × 27 cm
EAN
9780071288415
  • Résumé

The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. This book features a section that deals with each of these components. It offers a strategic look at consumer behavior in order to guide successful marketing activities.
Bio de l'auteur
Sommaire / contenu
Nous vous suggérons aussi
Retour en haut de page