Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

Johnson, Michael D. Gustafsson, Anders

Ouvrage indisponible

Éditeur
Jossey Bass Wiley
Pages
208
Parution
septembre 2008
Format
Livre broché
Langue
Anglais
Dimensions
224 × 155 × 13 cm
EAN
9780470448212
  • Résumé

A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.
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