Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience

Tisch, Jonathan M. Weber, Karl

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
272
Parution
mars 2007
Format
Cartonné
Langue
Anglais
Dimensions
236 × 165 × 25 cm
EAN
9780470043554
  • Résumé

Today, leaders of all stripes----whether theya re in business, government, or non--profit----must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customera s experience can, and often does, influence their decision.
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