Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience

Tisch, Jonathan M. Weber, Karl

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Éditeur
John Wiley & Sons Ltd
Pages
256
Parution
mars 2009
Format
Livre broché
Langue
Anglais
Dimensions
222 × 146 × 19 cm
EAN
9780470404638
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  • Résumé

Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision.
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