Chief Culture Officer: How to Create a Living, Breathing Corporation

McCracken, Grant

Ouvrage indisponible

Éditeur
Basic Books
Pages
272
Parution
juin 2011
Format
Livre broché
Langue
Anglais
Dimensions
210 × 140 × 20 cm
EAN
9780465022045
Autres formats
  • Résumé

Introduces culture to bottom-line business plans. This title argues that every company needs a Chief Culture Officer (CCO) - that's how important an understanding of culture has become. It shows companies how to train CCO's, how to profit through using them, and why it's essential to have them.
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