Changing the Channel: 12 Easy Ways to Make Millions for Your Business

Masterson, Michael Tribby, MaryEllen

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Éditeur
John Wiley & Sons Ltd
Pages
286
Parution
mars 2010
Format
Livre broché
Langue
Anglais
Dimensions
223 × 142 × 21 cm
EAN
9780470538807
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  • Résumé

Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy.
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