Carry a Chicken in Your Lap: Or Whatever it Takes to Globalize Your Business

Collectif

Ouvrage indisponible

Éditeur
St Martin's Press
Pages
224
Parution
novembre 2009
Format
Cartonné
Langue
Anglais
Dimensions
210 × 140 × 23 cm
EAN
9780312565534
  • Résumé

CEOs, vice presidents of international marketing, and HR departments must learn how to choose and educate the right people to send overseas. This book helps save the companies' reputations in foreign markets, strengthen their relations with partners and governments, and increase their sales and brand loyalty.
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