Can We Do That?!: Outrageous PR Stunts That Work - And Why Your Company Needs Them

Shankman, Peter

CHF 27.60
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Éditeur
John Wiley & Sons Ltd
Pages
212
Parution
janvier 2007
Format
Livre broché
Langue
Anglais
Dimensions
228 × 155 × 16 cm
EAN
9780470043929
Autres formats
  • Résumé

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't.
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