Buying Trances: A New Psychology of Sales and Marketing

Vitale, Joe

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
210
Parution
avril 2007
Format
Cartonné
Langue
Anglais
Dimensions
233 × 161 × 23 cm
EAN
9780470095195
  • Résumé

In Buying Trances, renowned marketer Joe Vitale introduces readers to the most powerful secret of persuasion. He explains how salespeople can help customers enter a "buying trance" - a special mental state in which people are suggestible and pliant.
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