Business Marketing: Connecting Strategy, Relationships, and Learning

Dwyer, F.Robert Tanner, John F.

Ouvrage indisponible

Éditeur
McGraw Hill Higher Education
Pages
736
Parution
juillet 2008
Format
Livre broché
Langue
Anglais
Dimensions
255 × 202 × 24 cm
EAN
9780071263436
  • Résumé

Introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. This text is suitable for undergraduate Business Marketing courses to students who want to succeed in business to business marketing. It shows students how to make profitable and quality business marketing decisions.
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