Burning the Ships: Intellectual Property and the Transformation of Microsoft

Phelps, Marshall Kline, David

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Éditeur
John Wiley & Sons Ltd
Pages
186
Parution
avril 2009
Format
Cartonné
Langue
Anglais
Dimensions
232 × 163 × 21 cm
EAN
9780470432150
  • Résumé

The inside story of "the greatest transformation of Microsoft since it became a multinational company" As Microsoft goes, so goes the industry. Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges.
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