Brand Who Cried Wolf, The: Deliver on Your Company's Promise and Create Customers for Life

Deming, Scott

CHF 23.10
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Livrable entre 2 et 6 semaines environ

John Wiley & Sons Inc
mai 2007
236 × 162 × 25 cm
  • Résumé

Shows businesses of various sizes how to create incredible brand power through innovative service levels. This book explains how every customer interaction, large or small, impacts your brand's image and reputation.
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