Brand Who Cried Wolf, The: Deliver on Your Company's Promise and Create Customers for Life

Deming, Scott

Ouvrage indisponible

Éditeur
John Wiley & Sons Inc
Pages
224
Parution
mai 2007
Format
Cartonné
Langue
Anglais
Dimensions
236 × 162 × 25 cm
EAN
9780470127124
  • Résumé

Shows businesses of various sizes how to create incredible brand power through innovative service levels. This book explains how every customer interaction, large or small, impacts your brand's image and reputation.
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