Brand Vision: How to Energize Your Team to Drive Business Growth

Taylor, David

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Éditeur
John Wiley & Sons Ltd
Pages
284
Parution
décembre 2006
Format
Cartonné
Langue
Anglais
Dimensions
240 × 194 × 22 cm
EAN
9780470028353
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  • Résumé

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.
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