Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

Grant, John

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Éditeur
John Wiley & Sons Ltd
Pages
328
Parution
mars 2006
Format
Cartonné
Langue
Anglais
Dimensions
234 × 180 × 23 cm
EAN
9780470027516
Autres formats
  • Résumé

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
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