Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Calloway, Joe

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John Wiley & Sons Ltd
septembre 2009
Livre broché
228 × 153 × 18 cm
  • Résumé

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition. "-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success.
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