Apple Way, The

Cruikshank, Jeffrey L.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
224
Parution
décembre 2005
Format
Cartonné
Langue
Anglais
Dimensions
237 × 158 × 26 cm
EAN
9780072262339
  • Résumé

Examines how Apple combines innovative, integrated product development, exceptional customer support, a high-performance corporate culture, sleek packaging, and cutting-edge marketing to keep the business ahead. This book divulges how the company's steps - and missteps - have led to its evolution, and what lessons you can learn from Apple.
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