Answering the Ultimate Question: How Net Promoter Can Transform Your Business

Owen, Richard Brooks, Laura L.

CHF 29.90
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Éditeur
Jossey Bass Wiley
Pages
320
Parution
décembre 2008
Format
Cartonné
Langue
Anglais
Dimensions
236 × 163 × 28 cm
EAN
9780470260692
Autres formats
  • Résumé

"Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company.
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