Amway Forever: The Amazing Story of a Global Business Phenomenon

Jones, Kathryn A.

Ouvrage indisponible

Éditeur
John Wiley & Sons Ltd
Pages
220
Parution
août 2011
Format
Cartonné
Langue
Anglais
Dimensions
238 × 164 × 22 cm
EAN
9780470488218
  • Résumé

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway.
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