All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results

Heyman, Jay H.

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Éditeur
John Wiley & Sons Ltd
Pages
272
Parution
juin 2008
Format
Cartonné
Langue
Anglais
Dimensions
234 × 163 × 25 cm
EAN
9780470237915
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  • Résumé

Jay Heyman's All You Need Is a Good Idea! shows small business owners, entrepreneurs, and marketers how to create strong marketing and advertising ideas that increase sales dramatically without having to invent new products, increase sales forces, or find new distribution channels.
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