Advertising Media Planning

Sissors, Jack Z. Baron, Roger B.

Ouvrage indisponible

Éditeur
McGraw-Hill Professional
Pages
496
Parution
août 2010
Format
Cartonné
Langue
Anglais
Dimensions
233 × 203 × 38 cm
EAN
9780071703123
  • Résumé

Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.
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