Advertising For Dummies

Dahl, Gary R.

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Éditeur
John Wiley & Sons Ltd
Pages
336
Parution
janvier 2007
Format
Livre broché
Langue
Anglais
Dimensions
232 × 187 × 19 cm
EAN
9780470045831
Autres formats
  • Résumé

Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.
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